Denver, CO -- Rocky Mountain High Brands, Inc. has announced that it has relocated its headquarters and production subsidiary, Rocky Mountain Productions, Inc., to Plano, Texas.
The company announced in a release that the new facility, spanning nearly 58,000 square feet, enables greater operational expansion and productivity. Besides more space, the relocation allows the company to produce CBD and hemp seed extract beverages previously restricted at their old location.
Per the release, this step represents a significant milestone, as it supports the growth of the company's innovative beverage line, which includes CBD-infused flavored waters and high-alkaline spring water, alongside the announced return of its hemp-based drinks.
The second big move in 3 years
Rocky Mountain High Brands, Inc. announced in 2020 that it had acquired a commercial bottling facility in Plano through its new wholly-owned subsidiary, Rocky Mountain Productions, Inc.
Previously owned by Raw Pharma, LLC, the facility was said to have a peak production capacity of 12,000 cans per hour and 9,000 bottles per hour for its high-speed production line, with a second line capable of producing 4,000 bottles per hour.
The company said via the release that this acquisition was a lucrative opportunity to enter the hand sanitizer market and maintain control over product quality, development, and production scheduling. The deal was funded with an upfront payment of $500,000 in RMHB common stock, followed by monthly payments towards machine debt and additional payments totaling up to $1,750,000 until 2021.
In the face of change and renewal
While a new bottling setup boosted the company's packaging capabilities, Rocky Mountain has set its eyes on what's worked for it in the past. Earlier this year, the company shared exciting news for beverage enthusiasts: its known Rocky Mountain High Hemp-infused drinks are returning in Mango, Citrus, and Black Tea flavors.
A news release by the company noted that drawing inspiration from their illustrious lineage, the revitalized beverages echo the five standout flavors from Rocky Mountain High's commercial heyday, including Citrus Energy, Coconut Lime Energy, Lemonade, Mango Energy, and Black Tea.
As per the announcement, the company has committed to an initial production run of these favored flavors near Houston. With an ambitious target in sight, Rocky Mountain High Brands aims to manufacture and deliver a substantial volume of these hemp-infused beverages by the close of 2023.
Not new to change
In the past, the company we now know as Rocky Mountain High was called Totally Hemp Crazy. They decided to change gears and rebrand after a not-so-great launch by another agency.
This is when Upstart Food Brands got the baton, as it states on its website. They were thrown into a fast-paced scenario where they had to hustle and create a fresh brand identity, plus designs for five initial beverage varieties - all within an insane timeframe. The pressure was on, but Upstart Food Brands rolled up its sleeves and delivered, marking a pivotal turnaround in the company's journey.
Busy time for the company
Rocky Mountain High has been open to its customers and investors about its business journey. In another news release from earlier this year, the company announced that its subsidiary, Rocky Mountain NexBev, received a whopping 1.6 million can purchase order from CBD Life.
The release noted that the order includes three brands - Rocket High, California Limonada, and California Sabor Te Negro. This big order was then divided into four phases, with the first phase of 244,000 cans already underway. The remaining phases comprise over 451,000 cans each. The products are destined for Laredo, Texas, before entering Mexico.
The company had announced earlier this year that it had established Rocky Mountain NexBev, Inc. as a wholly-owned subsidiary dedicated to cannabis beverages. NexBev works to supply CBD Life Mexico S.A. de C.V. with products and focuses on growing RMHB's HEMPd brand by leveraging a network of cannabis co-packers across the United States.
Room for growth
Hemp-infused drinks provide a lucrative market opportunity for companies that want to capitalize on the growing demand for functional beverages that offer health benefits and energy boosts from natural ingredients.
The drinks are appealing to consumers who are looking for alternatives to alcohol or mainstream energy drinks, as they contain hemp seed extract, which provides omega-3 and omega-6 fatty acids, essential amino acids, and antioxidants, as well as ginseng and guarana, which are natural stimulants.
According to various market research reports, the global energy drinks market size was valued at USD 86.35 billion in 2021 and is expected to expand at a CAGR of 8.3% from 2022 to 2030, while the global cannabis beverages market size was USD 574.90 million in 2020 and is projected to grow from USD 915.06 million in 2021 to USD 19,063.58 million in 2028 at a CAGR of 54.31% during 2021-2028. These figures indicate that hemp-infused drinks have a huge potential to capture a significant share of these markets and generate substantial revenues for the companies that produce and distribute them.