Aurora Sativa for New Zealand

Aurora Cannabis Begins Medical Cannabis Shipments to New Zealand

May 9, 2024


Key Takeaways

  • Aurora Cannabis Inc. has begun exporting its medical cannabis products to New Zealand.
  • This initial shipment includes a selection of premium dried flowers designed for medical use.
  • CEO Miguel Martin emphasizes the strategic importance of this launch for enhancing patient care and expanding market reach.

Entry into the New Zealand Market

Aurora Cannabis Inc., headquartered in Edmonton, announced in a news release that it will enter the New Zealand market with a shipment of its medical cannabis products. This step is part of Aurora's ongoing strategy to broaden its international footprint and adapt to emerging markets with growing demand for medical cannabis.

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Aurora's Product Offering

The product lineup introduced in New Zealand features strains developed explicitly by Aurora, such as Equiposa, Sedaprem, and Luminarium. These products have been cultivated to meet various therapeutic needs and comply with New Zealand's medical cannabis regulations. The launch is positioned as a move to provide diverse and effective medical cannabis options to New Zealand patients.

Sedaprem (CNW Group/Aurora Cannabis Inc.)

Market Strategy and Expansion

Aurora's CEO, Miguel Martin, notes the significance of the New Zealand launch in the context of the company's broader regional strategy, particularly its established presence in Australia. This launch is seen as an opportunity to strengthen the company's presence in the Pacific region and support expanding its global market share by adapting to and meeting the specific needs of new patient groups.

"As a global leader in medical cannabis, Aurora is proud to be at the forefront of advancing patient access in New Zealand with this first and meaningful product launch," Martin said in the release. "We are thrilled to offer prescribers and patients premium dried flower options that embody our dedication to opening the world to cannabis while prioritizing patient care and well-being.

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"We see great potential in the New Zealand market and intend to leverage symmetry with our leadership in Australia."

Luminarium (CNW Group/Aurora Cannabis Inc.)

About Aurora Cannabis

Aurora Cannabis is a global player in the cannabis industry, providing both medical and recreational cannabis products. The company is focused on expanding into markets with established legal frameworks for medical cannabis, aiming to meet increasing patient demand with high-quality products supported by research and compliance.

Why We Care

Aurora Cannabis Inc.'s entry into the New Zealand market signifies a pivotal moment for the global medical cannabis industry. The move aligns with New Zealand's rapidly developing market, which has grown since its legal opening in 2018 with the Misuse of Drugs (Medicinal Cannabis) Amendment Act 2019. This legislation has facilitated a regulated yet growing market, ideal for companies like Aurora to establish a presence.

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Projected to earn US$5.98 million in 2024, with an annual growth rate of 3.26% over the next five years, New Zealand offers a promising landscape for early market leaders like Aurora. Aurora is poised to meet diverse patient needs with high-quality, scientifically-backed products by applying its established expertise from regions like Australia, thus enhancing global medical cannabis integration.

[Images via Aurora Cannabis Inc. via PR Newswire]