Key Takeaways:
- Brix Cannabis launches in New Britain, CT, focusing on high-testing flower and vapes.
- The company aims to cover 80% of the state's cannabis market segments.
- Brix operates a 10,000-square-foot grow facility with expansion plans.
Brix Cannabis has launched in New Britain, Connecticut, focusing on high-testing flower and vapes to capture 80% of the state's cannabis market.
The company operates a 10,000-square-foot grow facility with plans to expand by 5,000 square feet annually, targeting 25,000 square feet.
According to a news release, the brand name "Brix" is inspired by measuring sucrose in plants.
This measurement is crucial for determining the optimal harvest time and ensuring high-quality cannabis with vibrant colors and rich aromas.
The release stated that Brix Cannabis is co-owned by New Britain native Judy Prisco and is part of a social equity joint venture with Curaleaf.
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The brand is also led by industry veterans Patrik Jonsson and Gary Fett, emphasizing local roots and a commitment to quality.
Learn more in this news release.