Cannabistry Enters New Partnership With Retail Chain Perfect Union

Apr 18, 2022


Santa Rosa, CA--Cannabistry is bringing their award-winning family of brands to a large audience of new consumers thanks to a strategic partnership with retail chain Perfect Union. The company announced in a press release that the partnership will see the full line of Cannabistry products, sold under its brands, Tough MamaTM, MistifiTM, and The Root of It AllTM, occupying key positioning within all Perfect Union's retail locations. 

"In the last two years, we've used our suite of proprietary technologies as the foundation to launch a portfolio of products under three disruptive cannabis brands, each focused on a different market: Tough Mama for the everyday/legacy consumer; Mistifi, for the lifestyle connoisseur; and The Root of it All for the wellness market," Dan Einzig, Chief Brand Officer for Cannabistry, said in the press release. "This new partnership with Perfect Union represents an exciting opportunity to raise awareness and drive trial."

Customers will be able to find the full Cannabistry lineup at all Perfect Union's 10 stores: including the flagships in Seaside, Napa, Sacramento, Marysville, and Wild Seed Wellness.

Customers can look forward to competing in fun toughness challenges with Tough Mama's "gorilla" marketing team, as they learn about 'Yolo ShotzTM', the game-changing line of shoot or mix beverages: and 'Mini MofozTM', a new line of cured resin-infused mini hemp cone blunts. Connoisseurs looking for a deeper dive into the craft can visit stores to learn more about Cannabistry's proprietary Hi-PhiTM solventless extraction, featured in its range of Mistifi vape pens and carts. Customers in search of alternative remedies to everyday conditions will be able to find holistic wellness with The Root of It All's line of all-natural tinctures and topicals based on the ancient Indian recipes of Ayurveda. 

"The Cannabistry team sees where the cannabis market is today, but also has a solid eye on the future of this industry and their three lines of best-in-class products truly reflect that," Nicole Hanratty, VP of Marketing for MWG Holdings Group, (owners of Perfect Union), said in the press release. "Our new partnership will allow us to continue to meet the ever-evolving needs of California cannabis consumers."

Read the entire press release.