Charlotte's WH logo banner

Charlotte’s Web Introduces ReCreate™, a New Botanical Lifestyle Brand for Millennials and Gen Z

May 11, 2023


Denver, CO--Charlotte's Web Holdings, Inc., a market leader in CBD hemp extracts wellness products, is expanding its brand portfolio with the introduction of ReCreate. 

This new brand targets Millennials and Gen Z consumers with attractive broad-spectrum CBD and functional botanical products. ReCreate aims to increase access to NSF-certified broad-spectrum CBD products and emphasizes scientific rigor, quality, and transparency.

According to a news release, initially launching for sports and fitness, ReCreate is set to capitalize on the growing popularity of CBD-infused functional botanical wellness formulations among younger generations, who comprise about 47% of the multi-billion-dollar CBD market. 

ReCreate is aligned with Charlotte's Web's partnership with Major League Baseball and its commitment to NSF Certified for Sport™ CBD products. The brand plans to promote its products through MLB media platforms and events.

ReCreate products will be available at retailers like Fresh Thyme and The Vitamin Shoppe. They will be distributed through Southern Glazer's Wine & Spirits. The brand aims to meet the needs of younger consumers who prioritize natural wellness solutions, self-care, and mental well-being. 

ReCreate's formulations combine whole-plant hemp extract from Charlotte's Web's patented hemp cultivars with botanicals and other functional ingredients to help users achieve targeted experiences.

Learn more in the release on PR Newswire.