Key Takeaways
- Evermore Cannabis Company is set to release "Happy J's," a new line of pre-rolled joints, in early March 2024. This will enhance its product range with a nod to nostalgia and quality.
- "Happy J's" will feature premium, freshly produced flower, and rare strains, available in 2-pack and 7-pack options, aimed at both enthusiasts and casual consumers.
- Inspired by the iconic TV show "Happy Days," the product line seeks to evoke nostalgia while offering a sophisticated smoking experience.
- The 7-pack option, with the slogan "A J for every day," promises convenience, consistent quality, and a smooth burn, catering to daily consumer needs.
- Evermore Cannabis Company, known for its commitment to quality and innovation, aims to set "Happy J's" apart in the competitive cannabis market with this launch.
Happy J's Ready to Hit the Market
Evermore Cannabis Company, a renowned name in the cannabis industry based in Baltimore, has announced the launch of its innovative product line, "Happy J's," consisting of pre-rolled joints (PRJs).
This new addition aims to diversify the company's premium product portfolio, offering a unique smoking experience that combines nostalgia with high-quality cannabis strains.
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Innovation Meets Nostalgia
"Happy J's" are meticulously crafted from freshly produced, high-quality flower, promising a full-flavor experience that distinguishes itself from the market. By utilizing rare strains typically reserved for concentrates, Evermore ensures a distinctive taste and superior smoking experience.
The product line, available in both 2-pack and 7-pack options, is designed to cater to a wide range of consumer preferences and needs.
Craig Shulman, CEO of Evermore Cannabis Company, emphasized in a news release the uniqueness of "Happy J's," stating that the product line is inspired by the beloved TV show "Happy Days."
This creative inspiration aims to evoke a sense of nostalgia while providing a sophisticated consumption experience. The 7-packs' "A J for every day" slogan underscores the brand's commitment to convenience, quality, and consumers' daily needs.
Commitment to Quality and Satisfaction
The release notes that Evermore's "Happy J's" introduction reflects the company's ongoing dedication to delivering high-quality cannabis products.
Leveraging top-tier industry standards and cutting-edge technologies, Evermore's team ensures customer satisfaction through innovation, quality, and service. The company's diverse product offerings, including flower, concentrates, and edibles, demonstrate its passion for excellence in the cannabis industry.
Market Trends and Growth Projections
Evermore Cannabis Company's introduction of "Happy J's" pre-rolled joints (PRJs) aligns with a burgeoning global cannabis market projected to experience robust growth. This new product line, promising a unique smoking experience through the use of high-quality, rare strains, taps into significant market trends emphasizing quality, innovation, and convenience in cannabis consumption.
The global legal marijuana market, valued at USD 21.0 billion in 2023, is anticipated to grow at a compound annual growth rate (CAGR) of 25.7% from 2024 to 2030, per a study by Research and Markets.
Similarly, the industrial cannabis market is expected to rise from $27.7 billion in 2022 to $82.3 billion by the end of 2027, at a CAGR of 24.3%. These figures underscore a rapidly expanding industry with increased demand for both medical and recreational cannabis products.
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Key trends influencing the market include the rising popularity of cannabis-infused edibles and beverages, as well as vapes, reflecting consumers' preferences for innovative and discreet consumption methods. The flowers/buds segment continues to dominate the cannabis market, driven by their widespread use and the growing acceptance of recreational marijuana following legalization in various countries and states.
Evermore's strategic move to offer "Happy J's" in both 2-pack and 7-pack options caters to this demand, providing consumers with flexible choices that suit their lifestyles.