Key Takeaways:
- Jones Soda Co. launches its cannabis brand, Mary Jones, in Washington state, offering award-winning THC craft sodas in various flavors.
- Initially launched in California, Mary Jones now brings its success to Jones Soda’s home state, with partnerships facilitating manufacturing and distribution.
- Washington's robust cannabis market, boasting around $1.5 billion in sales in 2021, provides a fertile ground for the brand's expansion.
Mary Jones in Washington
Seattle, WA--Jones Soda Co. announced the availability of its cannabis brand, Mary Jones, at dispensaries across Washington state.
[Image via Jones Soda]
Known for its craft sodas, Jones Soda has transitioned into the cannabis market with Mary Jones, an award-winning THC-infused soda line.
A news release states that the products come in 12-and 16-ounce cans infused with 10mg or 100mg of THC and are available in flavors like Root Beer, Berry Lemonade, Green Apple, and Orange & Cream.
Following its launch in California in 2022, where it garnered popularity among cannabis consumers, Mary Jones is now targeting the robust cannabis market in Washington, with further expansions planned for Michigan and Nevada.
Strategic Partnerships
The release noted that the manufacturing and distribution of Mary Jones products in Washington are facilitated through partnerships with CompCanna Inc. and a Washington-licensed cannabis processor, Dogtown Pioneers, Inc.
These partnerships are crucial for meeting the local demand for cannabis-infused products.
CEO of Jones Soda, David Knight, emphasized the brand’s deep connection to Washington and the importance of meeting local cannabis product demand through strategic partnerships.
Washington's Cannabis Market Landscape
Washington’s cannabis market has thrived since legalization in 2012, ranking among the top 10 U.S. cannabis markets.
With annual sales hitting approximately $1.5 billion in 2021 and projected to reach around $2.5 billion by 2025, the market presents a significant opportunity for brands like Mary Jones.
Rodney Boast, director at CompCanna, noted the high local demand driven by Jones Soda's exceptional recognition in the state, making it a promising market for Mary Jones' cannabis-infused sodas.
What Do We Think
The unveiling of Mary Jones in Washington marks a tactical maneuver by Jones Soda Co. to tap into the flourishing cannabis market in its home state.
The company is capitalizing on its established brand image and forging strategic alliances for production and distribution, thereby securing a foothold in a fiercely competitive market.
With the escalating demand for cannabis-infused beverages, the expansion of Mary Jones into Washington could potentially be a pivotal step towards its ambition of emerging as a distinguished contender in the cannabis beverage industry.