Using Smooth by Respect Wellness

Respect Wellness Debuts ‘Smooth’ SaFacial Balm for Menopausal Skincare

Dec 10, 2023


Key Takeaways:

  • Respect Wellness introduces 'Smooth,' a luxury facial balm tailored for menopausal skin care.
  • Formulated with full-spectrum CBD and organic botanicals, 'Smooth' targets fine lines and enhances skin hydration.
  • The product complements the Respect Wellness line, catering to menopausal women.
  • 'Smooth' was developed to meet the growing needs of the substantial menopausal market in the U.S., valued at $4.9 billion.
  • Available for $79 on the Respect Wellness website, the product has already garnered positive testimonials.

A New Aspect to Skincare

'Smooth' by Respect Wellness emerges with new innovations in menopausal skincare.

Francine Sommer, CEO and Founder, emphasizes in a news release the product's focus on enhancing skin's natural stability, reducing fine lines, and improving brightness.

"We began the formulation process with a fine soy wax, then selected complimentary organic botanical ingredients to help reduce the appearance of fine lines & wrinkles – to moisturize, nourish and plump up the face," Francine Sommer explained in the release.

This balm, a mix of fine soy wax and organic botanicals, offers a luxurious skincare experience akin to fine spa treatments. Its introduction reflects the brand's commitment to addressing the specific needs of peri/menopausal women.

Market Landscape

The release highlighted that the U.S. menopause market is currently a $4.9 billion industry, serving over 27 million women experiencing menopause.

This demographic, predominantly aged between 40 and 65, faces a range of skin-related challenges due to hormonal changes.

Respect Wellness's 'Smooth' positions itself as a pivotal solution in this market, promising to enhance its target audience's well-being and lifestyle quality.

Product Line Synergy

'Smooth' integrates with Respect Wellness's existing product line, including a menopause balance serum, a pain relief rub, and a sleep aid.

Specifically, its synergy with 'Glow,' a facial serum, is highlighted for enhanced efficacy in colder temperatures.

"Our mission is to empower women to embrace their best selves unconditionally," Sommer added in the release.

This strategic product alignment demonstrates the brand's holistic approach to menopausal wellness

Manufacturing and Competitor Landscape

Respect Wellness states that it upholds high purity, potency, and transparency standards in its product development.

Their CBD-infused products are organic, third-party tested, and manufactured in a GMP-certified facility in Colorado, stating that their commitment to quality is a cornerstone of the brand's philosophy and market appeal.

While Respect Wellness focuses on menopausal skincare, other startups like AllerPops offer different skin care treatments. AllerPops, for instance, recently launched 'AllerKream,' a skin probiotic targeting allergies and autoimmune conditions.

What We Think

Respect Wellness's launch of 'Smooth' is a timely and strategic move, addressing a significant and underserved market.

Their focus on natural, organic ingredients and a comprehensive approach to menopause-related skin care sets a new standard in the wellness industry.

As the market for menopausal products grows, 'Smooth' is poised to become a key player, offering a unique blend of luxury, efficacy, and targeted relief for menopausal skin challenges.

With their focus and commitment to quality and a deep understanding of their audience, Respect Wellness seeks to be a brand that is more than just selling a product but fostering a community and a lifestyle choice for women in a pivotal phase of life.

[Image by Respect Wellness via PR Newswire]