Timeless x John Malta x Shred for the Cure

Timeless Vapes and DJ Stewart Drive Brain Cancer Awareness with Shred for the Cure Campaign

May 9, 2024


Key Takeaways

  • Timeless Vapes collaborates with DJ Stewart for the second annual Shred for the Cure campaign, which supports brain cancer awareness and research.
  • The campaign features limited-edition merchandise designed by John F. Malta, with all profits benefiting the Head for the Cure Foundation.
  • Community events, such as Shred for the Cure Skate Jam and Go Skate Day in Tucson, aim to engage local supporters.

Campaign Overview

Timeless Vapes has teamed up with brain cancer survivor DJ Stewart for another year of the Shred for the Cure campaign. The initiative supports the Head for the Cure Foundation to enhance brain cancer awareness and research funding.

As per a news release, after raising $13,000 in its initial year in Missouri, the campaign now targets $50,000 across six states, including Arizona, California, Missouri, New Jersey, Ohio, and Oklahoma.

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Fundraising and Community Engagement

From May 15 through June 15, a limited-edition flip case and battery combo designed by John F. Malta will be available for purchase. All proceeds will be directed to the Head for the Cure Foundation. Partner dispensaries in these states are also contributing to the foundation. Additionally, direct donations can be made through the campaign's website.

Personal Impact and Advocacy

DJ Stewart uses the campaign to convey his experiences with brain cancer and how cannabis has played a role in his recovery. By integrating his skateboarding background into the campaign, Stewart helps develop unique fundraising products and a signature cannabis strain, celebrating his five-year recovery milestone.

"Everyone wants to do what they love and call it work, so I consider myself lucky to do what I love with the people I love while potentially helping thousands," said DJ Stewart in the news release. "I've been skateboarding for more than 15 years, and in the last five of those years, I've done so with a brain tumor."

"With the support of Timeless and my friend and incredible artist, John F. Malta, I can fight against cancer by developing skateboarding-inspired collectible flip cases, merchandise, and a signature strain," he added in the release. "This May, I am excited to celebrate my five-year brain 'cancerversary' and the second annual Shred for the Cure campaign."

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Community Events

Community engagement is a key component of the campaign. Timeless and DJ Stewart will host the Shred for the Cure Skate Jam in Kansas City on May 18. In Arizona, the Go Skate Day event is scheduled for June 21 in Tucson, focusing on community involvement to support the fundraising goals.

"I've been so fortunate to meet and work with DJ Stewart on this campaign," said Kyle Webb, VP of Marketing at Timeless, in the news release. "DJ faced a life-threatening disease, overcame it and made it his mission to keep fighting on behalf of others by working for Head for the Cure with his wife, Erin."

When you meet people like them, it's easy to understand why this should be a national campaign," Webb added. "We can only strive to be as inspirational as DJ and Erin are to us, but this Shred for the Cure will help us get a little closer to helping them meet their goals."

Why We Care

The collaboration between Timeless Vapes and DJ Stewart for the Shred for the Cure campaign underscores a vital aspect of the ongoing fight against brain cancer. In the United States, about 25,400 new malignant brain and spinal cord tumors are expected in 2024 alone, highlighting the critical need for increased awareness and funding.

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Brain cancer remains one of the most challenging diseases to treat, with a five-year relative survival rate of just 33.4%. This stark statistic emphasizes the importance of initiatives like Shred for the Cure, which support research and patient care.

By merging lifestyle elements with philanthropy—using platforms like skateboarding and art—this campaign fosters a community-driven approach to fundraising. It raises funds and builds community resilience and solidarity in the face of severe health challenges.

[Image by Timeless Refinery via PR Newswire]