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Clear Cannabis, Inc. Partners with Kushi Labs to Launch ‘The Clear’ Brand in New Jersey

May 9, 2024


Key Takeaways

  • Clear Cannabis, Inc. expands 'The Clear' to New Jersey via a partnership with Kushi Labs.
  • The collaboration aligns with the federal reclassification of marijuana and increasing consumer demand.
  • Kushi Labs will produce 'The Clear' products using CCI's licensed formulas and standards.

Strategic Expansion

Clear Cannabis, Inc. (CCI) announced in a news release that it has partnered with Kushi Labs to distribute its 'The Clear' brand in New Jersey, marking the 12th state in its U.S. market expansion. This partnership allows Kushi Labs to use CCI’s intellectual property to meet the established product standards.

ALSO READ: Clear Cannabis Inc.‘s DripCees Gummy Edibles Set to Expand Footprint

Licensing and Market Impact

CCI will license its proprietary formulas and processes to Kushi Labs, ensuring that 'The Clear' products are consistent with the quality expected by consumers. This move is anticipated to influence New Jersey’s cannabis market by setting higher standards for product quality and consumer expectations.

"The CLEAR has consistently set the benchmark for excellence and innovation in the cannabis market," said Richard M. Batenburg, Jr., CEO of Clear Cannabis, Inc., in the news release. "Our decision to bring The CLEAR to New Jersey with Kushi Labs is a testament to our commitment to meet consumer demand and deliver unparalleled cannabis experiences."

National Context

The expansion is timely, coinciding with the Biden administration’s decision to reclassify marijuana as a class-3 drug, potentially easing usage and research restrictions.

"Our partnership with Clear Cannabis, Inc. represents a pivotal development in our mission to offer the best cannabis products to New Jersey residents," noted Ajay Patel, CEO of Kushi Labs, in the news release "The CLEAR’s reputation for quality and trust makes them the ideal partner for us as we look to elevate the cannabis experience in our state."

About Clear Cannabis, Inc. and Kushi Labs

Founded in 2013, Clear Cannabis, Inc. is known for its range of cannabis products, including vapes, edibles, and pre-rolled joints. 

Established in 2021, Kushi Labs is a cannabis manufacturing facility in New Jersey that supplies products to state cultivators and dispensaries.

ALSO READ: Clear Cannabis Inc. Introduces DripCees Gummy Edibles in Colorado

Why We Care

Clear Cannabis, Inc.'s expansion into New Jersey through a partnership with Kushi Labs taps into a rapidly growing market, coinciding with national shifts towards cannabis legalization. New Jersey's cannabis market is projected to reach $1 billion in sales in 2024, reflecting significant consumer demand and an established network of over 100 dispensaries.

The state's cannabis market dynamics show a shift from medical to recreational sales, with the latter comprising the majority of the market's revenue. Introducing products like pre-rolls indicates evolving consumer preferences and market opportunities, with sales in this category alone rising by 8% recently.

New Jersey's regulatory environment prioritizes social equity by supporting diversely owned businesses and those in impact zones, which aligns with Clear Cannabis, Inc.'s strategy of ethical market entry.