High Tide

High Tide Announces Its Cabana Club Loyalty Program has Surpassed 515,000 Members, Adds Two New Stores

May 23, 2022


Calgary, AB--High Tide Inc. announced in a press release that its Cabana Club loyalty program has surpassed the milestone of 515,000 members. This figure represents 110% growth from the 245,000 members the Cabana Club had when the Company launched its cannabis discount club model less than seven months ago.

[Image source: High Tide Inc.]

The Company also announced that its Canna Cabana retail cannabis store located at 1375 Weber Street East in Kitchener, Ontario, has begun selling recreational cannabis products for adult use. This opening represents High Tide's 121st branded retail location across Canada, and 39th in Ontario, selling recreational cannabis products and consumption accessories. This store further grows High Tide's footprint in the Kitchener-Waterloo Region, which is Ontario's fifth-largest metropolitan area with a population of over 575,000, and is home to multiple large post-secondary institutions including Wilfred Laurier University, the University of Waterloo, and Conestoga College. The store is located in a retail plaza, adjacent to Ontario Highway 8, that is anchored by a major national grocery chain and discount retailers.

"I know that the last several months have been incredibly difficult in the capital markets, including our own equity performance," said Raj Grover, President and Chief Executive Officer of High Tide in the press release. "As the largest shareholder of High Tide, I have also been feeling the effects of these trying times. Despite these challenges, I have yet to sell a single share, and continue to view High Tide as an undervalued company - a sentiment which is shared by the entire senior management and board of directors of the Company. "

Read more in the entire press release.