High Tide Inc. reported approximately CAD $6.8 million in total retail gross revenues during the '4/20' long weekend, spanning April 17 to April 20, 2025. According to the company's announcement, this figure represents a 10% increase compared to the same period in the previous week.
Per the report, High Tide's retail operations include all its retail platforms under the Canna Cabana brand and other banners. The company attributed the sales boost to its customer-focused retail strategy, emphasizing value and loyalty programs.
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As part of its annual '4/20' celebrations, High Tide has completed its largest customer appreciation giveaway. The report stated that instead of offering a Tesla Model Y, as in previous years, the 2025 grand prize was a CAD 100,000 cash award. Entries for the contest were open from March 1 to April 20, 2025, closing at 4:20 PM EDT on the final day.
The giveaway was open to all legal-age Canadians, and this year's winner, as per the report, is an ELITE member from Winnipeg, Manitoba. Winners in past years were from Ontario and Alberta.
High Tide's CEO, Raj Grover, commented on the company's performance: "This past 4/20 long weekend, we were thrilled to see strong and accelerating sales momentum across all of High Tide's retail channels." Grover also noted that the Cabana Club loyalty program now has over 1.8 million members across Canada, with ELITE memberships growing fastest to date.
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The company, which trades on the Nasdaq, TSXV, and FSE under the tickers "HITI" and "2LYA," emphasized that loyalty initiatives and customer engagement remain central to its retail strategy. According to the report, giving back to customers continues to be a key focus for High Tide's future activities.
(Source: High Tide Inc. press release, April 28, 2025)