Mary Jones Fizzy Tab edible

Mary Jones Amplifies Cannabis Product Line with THC-Infused Fizzy Edibles Launch

Mar 16, 2024


Key Takeaways

  • Jones Soda Co. introduces Fizzy Tabs, a new THC-infused edible, to California's recreational cannabis market under its cannabis brand, Mary Jones.
  • Fizzy Tabs are low-dose, effervescent tablets that dissolve in the mouth and are available in iconic Mary Jones flavors.
  • The product aims at casual cannabis consumers with 100mg packs containing 40 individual 2.5mg tablets.
  • Mary Jones leverages Jones Soda's flavor innovation and brand persona, marking its expansion in the U.S. cannabis market with plans to enter more states.

Jones Soda Co. and Mary Jones: Innovating the Cannabis Edibles Market

Jones Soda Co. announced in a news release the launch of Fizzy Tabs by its cannabis brand, Mary Jones, into California's growing recreational cannabis sector.

This move introduces an innovative edible product into a market valued at $2.2 billion annually, demonstrating Mary Jones's commitment to expanding its footprint in the cannabis industry.

ALSO READ: Jones Soda Introduces Its Cannabis-Infused Brand Mary Jones to Washington

Fizzy Tabs: A Unique Consumer Experience

Fizzy Tabs are designed to offer a fun and unique consumption experience. These 100mg packs contain 40 tablets, each with a dose of 2.5mg of THC, catering to both casual users and those seeking convenience without compromising on the quality of their cannabis experience.

The product's effervescent quality mimics the fizz of Jones Soda as it dissolves on the tongue. It comes in flavors like MF Grape, Green Apple, and Fufu Berry.

Attention to Detail and Consumer Safety

The packaging of Fizzy Tabs reflects the brand's attention to detail and consumer safety. It features child-resistant lids, fortunes under the cap, user-submitted photos, and an easter egg for enhanced product interaction.

This thoughtful design underlines Mary Jones's commitment to creating a product and an experience that resonates with its consumer base.

Strategic Expansion and Market Positioning

Mary Jones's strategic move into the cannabis space in 2022, positioning itself as the first non-alcoholic consumer packaged goods (CPG) brand to cross over into cannabis in California, has set a precedent in the industry.

ALSO READ: Mary Jones Cannabis Sodas & Edibles Expanding Into Canada

With a leading position in the cannabis-infused carbonated beverage category and accolades such as the Best Cannabis Soda and Gold Medal winner at the 2023 High Spirits Awards, Mary Jones is leveraging Jones Soda's established reputation for innovation and consumer connection to make significant inroads into the cannabis market.

The brand's expansion into new U.S. markets, including Washington and Michigan, with plans for further growth, underscores its ambition and the potential for cannabis-infused beverages and edibles in the broader U.S. cannabis industry. Mary Jones is distributed in California by Sulo Distribution, highlighting its operational capabilities and readiness to meet the growing demand for its products.

Why We Care

Jones Soda's strategic entry into the cannabis edibles market with its THC-infused Fizzy Tabs marks a significant moment, highlighting the broader shifts and innovations within the cannabis industry, particularly in edibles. This move is reflective of a broader trend towards diversification and innovation in cannabis product offerings, responding to consumer demand for more discreet, convenient, and varied consumption methods.

The cannabis edibles market has been experiencing robust growth, with projections indicating an increase from USD 11.26 billion in 2024 to USD 23.96 billion by 2029. This growth is propelled by consumers' shifting preferences from traditional consumption methods to edibles for their discretion, variety, and perceived health benefits. Edibles have become a primary choice for those seeking the therapeutic properties of cannabis without the drawbacks associated with smoking.

ALSO READ: Jones Soda and Mary Jones Release Hatch Chile and Lime Flavor Across Cannabis and Mainline Brands

The market's expansion is also underlined by an increasing interest in micro-dosing and the infusion of cannabinoids into a wide array of food products. This trend towards incorporating cannabis into everyday consumables—from gummies to beverages—signals a significant shift in how cannabis is perceived and utilized by the mainstream public.

The North American market, in particular, has been a hotbed for cannabis edibles' growth, driven by legalizations and a growing body of research supporting cannabis's medical benefits. This region's dominance is expected to continue as consumer awareness increases and new, innovative products enter the market.

[Image via Mary Jones]